STRENGTHEN YOUR SOCIAL PRESENCE
AND TURN ENGAGEMENT
INTO REVENUE
Building a strong social presence starts with the right strategy. That’s why MCG Strategic offers results-driven social media management and customized plans built for businesses of any size. We help you grow your brand, connect with your audience, and generate real results.
Social Services
Strategic Social Plan
What is included
– STRATEGIC SOCIAL PLAN –
The strategic social plan includes the following:
Business discovery
We discuss your business and learn about your goals.
Social Media Audit
An evaluation of a brand’s social media presence across all platforms, analyzing audience information/demographics and overall strategy to identify strengths, weaknesses, and areas for improvement to optimize social media strategy.
Competitive Analysis
An evaluation of three (3) competitors’ social media presence. This will include follower count, posting frequency, post engagement, content evaluation, sentiment analysis, and strengths and weaknesses.
Social Media Recommendations
- Goal Statements – Specific objectives and action steps to optimize social media presence/performance for each platform.
- Content Strategy – A plan outlining ideas for posts, videos, stories, etc.
- Hashtag Strategy – A plan using hashtags to increase engagement, brand awareness, and reach. This will include trending industry hashtags and hashtag ideas for your brand.
- Benchmarks for Evaluating Success – A measurable reference used to compare and evaluate the success of your social media efforts.
- Paid Social Media Campaign Strategy – A strategic plan for paid advertising ideas on various social media channels.
Social Management
What is included
– SOCIAL MANAGEMENT –
Social management includes the following:
Content Creation
Developing the creative assets and copy for organic posts that will be shared across various social media platforms.
Monthly Content Calendar Planning
A structured plan that allows your brand to organize upcoming social media posts on various platforms, national days, campaigns, holidays, paid advertising, and more into a calendar by date/month.
Hashtag Strategy
Executing upon the plan for using hashtags to increase engagement, brand awareness, and reach.
Analytics & Reporting
Access to a real-time dashboard that allows you to see post engagement, follower count, likes, comments, shares, etc.
Engagement & Community Management
Actively engaging with followers/audience on social media platforms to build a loyal community around the brand and grow authentic connections by promptly responding to direct messages, comments, story mentions, tagged posts, etc.
Google My Business Maintenance
Responding to reviews and maintaining your Google profile, including updating hours of operations and any closures or holidays.
Social Advertising
What is included
– SOCIAL MEDIA ADVERTISING –
Social advertising includes the following:
Paid Social Media Campaign Optimization
A strategy plan for paid advertising and running ads across various social media platforms.
Content Creation
Developing the creative assets and copy for paid advertising that will be shared across various social media platforms.
Analytics & Reporting
Access to a real-time dashboard that allows you to see engagement, link clicks, reach, add to cart, audience insights, and locations.
frequently asked questions
- How do I know which package is right for my business?
Each package is designed around the needs and growth stage of your business:
Standard is ideal for startups or small businesses that need a solid social presence with consistent posting and basic community support.
Premium is ideal for growing businesses that are ready to scale their engagement and include a paid social media campaign strategy, as well as more robust management.
Enterprise is built for larger businesses or those with complex needs, offering high-frequency content, full community management, and unlimited engagement with our social strategists.
Still not sure? Our team is happy to help you choose the right fit based on your goals, budget, and current social presence. Just reach out for a free consultation.
- What is the difference between basic, enhanced, and full community engagement?
Basic Community Management
We monitor and respond to direct messages, comments, story mentions, and tagged posts, ensuring timely replies and maintaining a responsive brand presence.Enhanced Community Management
In addition to handling incoming interactions, we proactively engage with your existing audience to foster stronger, more meaningful relationships. This includes initiating conversations, acknowledging repeat engagement, and helping to build a loyal and active community around your brand.Full Community Management
This is our most comprehensive level of engagement. We actively connect with both your current audience and new, relevant users within your niche. The goal is to expand your brand’s reach, build authentic relationships, and strengthen community loyalty by consistently participating in conversations, responding across platforms, and identifying new opportunities for engagement.
- Can you manage my paid social media ads?
Yes, MCG offers paid social media campaign optimization, content creation, analytics, reporting, and more. Please see the Social Advertising Services section.
packages
STANDARD
Ideal for a small business
- Strategic Social Plan
- Social Setup
- 3 Channels
- Social Media Management
- 3 Posts/Week per Channel
- 3 Branded Templates
- Basic Community Management
- Planned Content 30 Days at a time
- Discovery Strategy Meeting
- 1 Monthly Meeting
- Bi-weekly email updates
- GET STARTED
PREMIUM
Ideal for a medium-sized business
- Strategic Social Plan
- Social Setup
- 5 Channels
- Social Media Management
- 5 Posts/Week per Channel
- 5 Branded Templates
- Enhanced Community Management
- Planned Content 90 Days at a time
- Discovery Strategy Meeting
- 1 Monthly Meeting + 1 Additional
- Weekly email updates
- GET STARTED
ENTERPRISE
Ideal for a larger business
- Strategic Social Plan
- Social Setup
- 6+ Channels
- Social Media Management
- 6+ Posts/Week per Channel
- 10 Branded Templates
- Full Community Management
- Planned Content Custom Preference
- Discovery Strategy Meeting
- Unlimited Access to Social Strategist
- GET STARTED
results driven
TALK WITH A SOCIAL MEDIA STRATEGIST
Ready to get started? Let's talk.
